Microsoft is about to launch its SmartWatch technology that allow specially Watch up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now get around launch strategy and probably turn consumer acceptance. Is this the next big thing for Microsoft or is this a waste of money and resources? Complicates the matter is the fact that, although Microsoft is developed and the work … Read more »

Microsoft is about to launch its SmartWatch technology that allow specially Watch up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now get around launch strategy and probably turn consumer acceptance. Is this the next big thing for Microsoft or is this a waste of money and resources? Complicates the matter is the fact that, although Microsoft’s technology is designed and operated to provide information on these watches, the watch itself is sold and marketed by several prominent watchmaking industry partners.
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from
John T. Gourville,
Christina Darwall
Source: Harvard Business School
20 pages.
Publication Date: Oct 30, 2003. Prod #: 504004-PDF-ENG
Microsoft: Start of the SmartWatch HBR case solution