Microsoft to launch the Tablet PC that allows users to use a stylus (pen) on Windows and Windows applications, documents, preparing to let go comment, and create hand-written documents for later reference or conversion to text. Microsoft’s original equipment manufacturing partners develop the Tablet PC hardware, while Microsoft developed the software (Windows XP Tablet Edition). Microsoft Tablet PC team is struggling with two critical issues related to the final marketing … Read more »

Microsoft to launch the Tablet PC that allows users to use a stylus (pen) on Windows and Windows applications, documents, preparing to let go comment, and create hand-written documents for later reference or conversion to text. Microsoft’s original equipment manufacturing partners develop the Tablet PC hardware, while Microsoft developed the software (Windows XP Tablet Edition). Microsoft Tablet PC team is struggling with two critical issues related to the final marketing plan. The first concerns the positioning of the Tablet PC. One possibility is to position the device as a radical breakthrough in computer technology that will dramatically change the role of computers in the workplace and at home. A more conservative option is to position the tablet PC than just a high-end laptop with some interesting new features. The second relates to the initial target market for the device. Including color exhibits.
This case is only available in printed form (HBP no digital distribution rights to the content) are available. As a result, a digital copy of the Educator case via this website is not available.
To maximize their effectiveness, color cases should be printed in color.
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Youngme Moon
Source: Harvard Business School
23 pages.
Release Date: 04 March, 2002. Prod #: 502051-PDF-ENG
Microsoft: Positioning the Tablet PC HBR case solution

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