“The case is set in mid-2009, about six months before the planned global launch of Microsoft Azure., The group is the Director of Cloud Computing for Microsoft India on the relative merits and disadvantages of introducing Azure at the same time in India with the rest of the world ponders. Cloud computing is a paradigm shift in information technology (IT) industry, which fundamentally changes the way software and services delivered to an end-user’s desktop. cloud computing provides shared resource … Read More »

“The case is set in mid-2009, about six months before the planned global launch of Microsoft Azure., The Group Director of Cloud Computing for Microsoft India is about the relative merits and disadvantages of introducing Azure same in India. Mulling with the rest of the world cloud computing is a paradigm shift in information technology (IT) industry, which fundamentally changes the way in which software and services are delivered to an end-user’s desktop cloud computing allows shared resources -. software, hardware and information – available to consumers be provided on demand, charging Azure Microsoft has them for consumption., Microsoft’s offering in this space, provision of software and infrastructure as a service and a platform to develop new applications on a pay-per-use model. always its products flexible to the users of one-time license fee and regular maintenance contracts to a pay-as-you-use model – would in the traditional licensing model and Azure, a paradigm shift not only in terms of technology but also in terms of . to be the business model, the director had to decide whether the emerging Indian market was willing to accept this new technology and business model, he also had to decide which segments of the Indian industry Microsoft Azure is targeted There were a lot of reasons – .. presence of a strong IT developer community, increasing use of IT trends in Indian industries and the presence of a very large potential customer base in terms of the small and medium enterprises (SMEs). – why the Indian market saw very lucrative On the other hand, there was concern as poor current IT adoption, high rampant piracy, low-to-average availability of infrastructure (important for the success of Azure), such as electricity and broadband penetration in India, and the unique “do-it-for- me “attitude of Indian entrepreneurs, which translates to significant initial cost in terms of time and effort to raise awareness.”
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from
Reema Gupta,
Deepa Mani,
Aditya Shah,
Sujata Ramachandran,
Vivek Singh
Source: Ivey Publishing
18 pages.
Release Date: 19, July 2011. Prod #: W11166-PDF-ENG
Microsoft’s go-to-market strategy for Azure in India HBR case solution

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