Midwest Ice Cream (a disguised name) as an example to investigate a planning and control. Useful management information that otherwise would not be possible obviously, is derived by making a basic income variance analysis. This shows how the company is doing many things “wrong” that are covered by a growth in the overall ice cream market.

Midwest Ice Cream (a disguised name) as an example to investigate a planning and control. Useful management information that otherwise would not be possible obviously, is derived by making a basic income variance analysis. This shows how the company is doing many things “wrong” that are covered by a growth in the overall ice cream market.
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from
John K. Shank,
William J. Rauwerdink
Source: Harvard Business School
14 pages.
Release date: 01 September 1974. Prod #: 175070-PDF-ENG
Midwest Ice Cream Co. HBR case solution