Millipore, the global leader in separations technology was in the process of introducing two major new products: a a liquid chromatography / mass spectrometer and the other a virus isolation membrane. The case documents the product development and commercialization activities of the company made.

Millipore, the global leader in separations technology was in the process of introducing two major new products: a a liquid chromatography / mass spectrometer and the other a virus isolation membrane. The case documents the product development and commercialization activities of the company made.
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from
V. Kasturi Rangan,
Kevin Bartus
Source: Harvard Business School
24 pages.
Publication Date: Jul 13, 1993. Prod #: 594 010 PDF-ENG
Millipore New Product Marketing: A Tale of Two New Products HBR case solution

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