The co-founder of a continuing series of lectures required for the development and implementation of a marketing communication strategy to meet target enrollment, while constrained by limited funding. The case focuses on the development of a marketing communication strategy in a nonprofit environment and highlights the importance of defining target groups. It asks questions about the use of e-commerce and sites to support a marketing plan.

The co-founder of a continuing series of lectures required for the development and implementation of a marketing communication strategy to meet target enrollment, while constrained by limited funding. The case focuses on the development of a marketing communication strategy in a nonprofit environment and highlights the importance of defining target groups. It asks questions about the use of e-commerce and sites to support a marketing plan.
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from
Elizabeth M.A. Grasby,
David House
Source: Ivey Publishing
12 pages.
Release Date: 12 May, 2006. Prod #: 906A13-PDF-ENG
Mini Law School HBR case solution

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