The Chief Executive Officer of Mission Hills, a Chinese golf course operator checks a handful of options for expansion. In August 2011, Mission Hills has three large land holdings in Shenzhen, Dongguan and Haikou, 12,000 employees and 22 golf courses. In addition to the golf courses, two luxury hotels and it is sold houses built within its properties. Mission Hills is located in an average of 60 percent of the country is it currently owns, and Chu is trying to decide if the growth should come through the expansion … Read more »

The Chief Executive Officer of Mission Hills, a Chinese golf course operator checks a handful of options for expansion. In August 2011, Mission Hills has three large land holdings in Shenzhen, Dongguan and Haikou, 12,000 employees and 22 golf courses. In addition to the golf courses, two luxury hotels and it is sold houses built within its properties. Mission Hills is located in an average of 60 percent of the country is it currently owns, and Chu is trying to decide if the growth through the expansion of a third Chinese province or to come when, should it should be building in its current land holdings further. He wants to recognize and alleviate some of the risks that come with running a high business growth.
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from
Mary M. Crossan,
Ken Mark
Source: Ivey Publishing
27 pages.
Release Date: 26 March 2012. Prod #: W12791-PDF-ENG
Mission Hills: China Leading the golf industry HBR case solution

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