Mitalio is a BPM (Business Process Management) developer with a solid presence in the corporate sector arena. The installed base includes global corporations on three continents. The announcement of the merger of BEA and Fuego, two well-known BPM competitors has brought in a reactive position Mitalio. With 140 projects with potential customers all over the world in the proposal stage and with an additional 60 pilot projects underway, the BEA announcement is likely to generate fear and uncertainty … Read more »

Mitalio is a BPM (Business Process Management) developer with a solid presence in the corporate sector arena. The installed base includes global corporations on three continents. The announcement of the merger of BEA and Fuego, two well-known BPM competitors has brought in a reactive position Mitalio. With 140 projects with potential customers all over the world in the proposal stage and with an additional 60 pilot projects underway, the BEA announcement is likely to produce fear and uncertainty among its customers. Its effects must be neutralized as soon as possible. The loss of any of the current projects or a longer delay decision, because the BEA announcement, may have undesirable effects on the company’s financial performance in 2006 and 2007. Mitalio to this challenge with a critical e-marketing strategy that strengthens the sales pipeline and to address the company’s position as a thought leader in the field of BPM.
This is a Thunderbird Case Study.
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from
John Zerio
Source: Thunderbird School of Global Management
15 pages.
Publication Date: Oct 24, 2007. Prod #: TB0081-PDF-ENG
HBR case Mitalio software solution

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