Against all odds, the founder of the Society Mk II (Mark II) has launched an American watch company. The founder, a former investment banker and Wharton MBA graduate began his venture in 2002 with no previous experience in the watch trade. He started his company to watch in the United States during a time when U.S. manufacturing was declining and the country had to produce to speak no indigenous watchmaking company. In addition, the economy was recovering from the dotcom bust and it wa … Read more »

Against all odds, the founder of the Society Mk II (Mark II) has launched an American watch company. The founder, a former investment banker and Wharton MBA graduate began his venture in 2002 with no previous experience in the watch trade. He started his company to watch in the United States during a time when U.S. manufacturing was declining and the country had to produce to speak no indigenous watchmaking company. In addition, the economy was recovering from the dotcom bust and there was intense competition from large, vertically integrated player. Despite all this, the founder has managed to deliver a few thousand watches and watch parts, and has a growing list of customers. His challenge in March 2009 turns from trying to figure out how to survive Manage Mk II explosive growth.
«Hide

from
Murray Bryant,
Ken Mark
Source: Ivey Publishing
22 pages.
Release Date: 6 January 2010. Prod #: 909M73-PDF-ENG
MK II: Building an American Watch Company HBR case solution