Moda Operandi is a startup in the fashion industry. The company organizes online trunk shows of designers’ collections, so that their members directly order clothes from the collections at fashion weeks around the world shown. Moda Operandi conveys the pre-orders for the designers and the members get their clothes six months later. The founder of Moda Operandi – Lauren Santo Domingo and Aslaug Magnusdottir – believe that the company’s potential to address and eliminate inefficiencies in T has … Read more »

Moda Operandi is a startup in the fashion industry. The company organizes online trunk shows of designers’ collections, so that their members directly order clothes from the collections at fashion weeks around the world shown. Moda Operandi conveys the pre-orders for the designers and the members get their clothes six months later. The founder of Moda Operandi – Lauren Santo Domingo and Aslaug Magnusdottir – believe that the company and has the potential to address inefficiencies in the fashion industry. While the founders to plan include editorial content on the website, the question is – can Moda Operandi despite removing a key piece of the fashion industry successfully
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from
Mukti Khaire
Source: Harvard Business School
8 pages.
Release Date: 17 October 2011. Prod #: 812 040 PDF-ENG
Moda Operandi: A New Style of Fashion Retail HBR case solution