The head of the Indian subsidiary of the cosmetics company Revlon has a stark turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon trying to decide whether to pull out of India. The majority of Indian partners in the joint venture were determined to save the company cut through the review of the price-value equation and the need for continuous product innovation to local consumer needs.

The head of the Indian subsidiary of the cosmetics company Revlon has a stark turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon trying to decide whether to pull out of India. The majority of Indian partners in the joint venture were determined to save the company cut through the review of the price-value equation and the need for continuous product innovation to local consumer needs.
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from
Rohit Deshpande,
Seth M. Schulman
Source: Harvard Business School
18 pages.
Publication Date: Jun 23, 2003. Prod #: 503104-PDF-ENG
Modi Revlon HBR case solution