Israeli entrepreneur and inventor Dov Moran envisioned the creation of a mobile device, which is a small, self-contained, fully functional mobile phone that could be slipped into a variety of enclosures, or “jackets” that would reflect enhanced functionality and better the personalities its users. Since the development of the modules began to take shape telephone, Moran and his team decided to ensure that the success of the new phone-anticipated launch, modules would develop and market access … Read more »

Israeli entrepreneur and inventor Dov Moran envisioned the creation of a mobile device, which is a small, self-contained, fully functional mobile phone that could be slipped into a variety of enclosures, or “jackets” that would reflect enhanced functionality and better the personalities its users. Since the development of the modules began to take shape telephone, Moran and his team decided that expects a lot for the success of the new phone launch, modules would develop and market the accessories Jackets even sure. The question now was to develop which of the eight jackets and what factors are to be considered in such a decision. The case is how an optimal product line extensions after accounting experience curve effects and cannibalization of products that have similar functions, costs and share price estimate. This requires the quantitative analysis that estimates the effect of the experience curve and cannibalization on costs, revenues and ultimately profits. The question is how one gains by optimizing an ideal set of products.
«Hide

from
Mohanbir Sawhney,
Jon Nathanson,
Oded Perry
Chad Smith,
James Tsai,
Sripad Sriram
Source: Kellogg School of Management
14 pages.
Release Date: 11 May 2012. Prod #: KEL651-PDF-ENG
Modu: Optimizing Product Line HBR case solution