Molson Canadian Molson Canada produces Canada’s best-selling beer. Former Canadian advertising campaign “The Rant” was incredibly popular and is one of the most successful ads for Molson in a long time and has won numerous national and international awards for advertising. The marketing team for Molson Canadian has to find the theme for the next advertising campaign and decide whether to move to more traditional beer advertising or preservation of unconventional theme of rant … Read more »

Molson Canadian Molson Canada produces Canada’s best-selling beer. Former Canadian advertising campaign “The Rant” was incredibly popular and is one of the most successful ads for Molson in a long time and has won numerous national and international awards for advertising. The marketing team for Molson Canadian has to find the theme for the next advertising campaign and decide whether to move to more traditional beer advertising or preservation of unconventional theme of the Rant.
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from
Robert J. Fisher,
Scott Walker
Source: Ivey Publishing
19 pages.
Release date: 07 March, 2002. Prod #: 901A25-PDF-ENG
Molson Canadian: The Rant HBR case solution

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