Examines Mondavi Winery fight for its value proposition in the market to communicate a seemingly successful IPO. The Mondavi Winery had made a reputation for innovation in the wine industry and had an IPO in order to secure the necessary financial resources continue to build on this tradition. Although the IPO was an initial success, which soon began share price to fall. Places students in the role of the founder, Robert Mondavi, as he considers how to communicate the vision of his fa … Read more »

Examines Mondavi Winery fight for its value proposition in the market to communicate a seemingly successful IPO. The Mondavi Winery had made a reputation for innovation in the wine industry and had an IPO in order to secure the necessary financial resources continue to build on this tradition. Although the IPO was an initial success, which soon began share price to fall. Places students in the role of the founder, Robert Mondavi, as he considers how the vision of his family company to investors to communicate. Beyond the primary question of the development of a communication strategy, this case allows students to consider the requirements established for communication through an IPO and the impact on the management of the company.
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from
Gregory S. Miller,
Thomas Doyle
Source: Harvard Business School
13 pages.
Release Date: 08 January 2004. Prod #: 104056-PDF-ENG
Mondavi Winery HBR case solution

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