Monsanto, a biotechnology giant strongly committed efforts for sustainable development, the attractiveness of the drinking water treatment industry needs before deciding his record to judge him. Four dimensions of the global water treatment are described: types of products, services, applications, end-user and geographic markets. The drinking water treatment segment is classified into municipal drinking water and residential drinking water is tested i … Read more »

Monsanto, a biotechnology giant strongly committed efforts for sustainable development, the attractiveness of the drinking water treatment industry needs before deciding his record to judge him. Four dimensions of the global water treatment are described: types of products, services, applications, end-user and geographic markets. The drinking water treatment segment is classified into municipal drinking water and residential drinking water treatment is investigated in depth. Players in these two categories produce the chemicals and equipment are required to purify tap water supplied to consumers and residential water treatment equipment. The bottled water industry is to replace the water treatment segment. Teaching Purpose: To answer the question, “Is the industry attractive?” and students to industry analysis and segmentation of the industry to introduce.
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Mary M. Crossan,
Dusya Vera
Source: Ivey Publishing
21 pages.
Release Date: 1 January 1999. Prod #: 99M040-PDF-ENG
Monsanto and the Global Water Treatment Industry HBR case solution