This technical note outlines the response to Monsanto’s public claims of damage to monarch butterflies Monsanto’s Bt corn is a good counterpart to cases where new technologies, especially in the field of biotechnology and genetically modified organisms. Other topics include crisis management, the reported effects of new technologies on the environment and good public relations.

This technical note outlines the response to Monsanto’s public claims of damage to monarch butterflies Monsanto’s Bt corn is a good counterpart to cases where new technologies, especially in the field of biotechnology and genetically modified organisms. Other topics include crisis management, the reported effects of new technologies on the environment and good public relations.
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from
Pat Werhane,
Michael Gorman,
Jenny Mead
Source: Darden School of Business
9 sides.
Release Date: 3 March 2004. Prod #: UV1970-PDF-ENG
Monsanto and the Monarch Butterfly HBR case solution

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