Jeff Taylor, founder and CEO of Monster.com, about how his website online, the leading career site on the net, can its dominance (60% share in 1999) and the growth of the Internet continued. Monster.com had just launched a nationwide advertising campaign on television and became a four-year contract with AOL. A rewritten version of an earlier case.

Jeff Taylor, founder and CEO of Monster.com, about how his website online, the leading career site on the net, can its dominance (60% share in 1999) and the growth of the Internet continued. Monster.com had just launched a nationwide advertising campaign on television and became a four-year contract with AOL. A rewritten version of an earlier case.
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from
Jeffrey F. Rayport,
Dickson L. Louie
Source: Harvard Business School
26 pages.
Publication Date: Aug 11, 2000. Prod #: 801145-PDF-ENG
Monster.com HBR case solution