Presents the background of the Spanish courier and parcel urgently MRW and their financial situation in the first quarter of 2004. At that time the urgent delivery service was immersed in a process of growth. There was strong competition within the industry and MRW occupied a leading position. Places special emphasis on the social initiatives of MRW and its franchise system, which was used as an expansion strategy. But this system brought significant coordination iss … Read more »

Presents the background of the Spanish courier and parcel urgently MRW and their financial situation in the first quarter of 2004. At that time the urgent delivery service was immersed in a process of growth. There was strong competition within the industry and MRW occupied a leading position. Places special emphasis on the social initiatives of MRW and its franchise system, which was used as an expansion strategy. But this system important issues of coordination, which brought out the creation of a Committee of Ethics and Arbitration. Starts at MRW headquarters interviewed a potential candidate in buying a franchise, which was released early retirement due to leave interest. The candidate appeared a very competent manager who would get for the franchise in an industrial area, benefiting the entire network. However, he expressed doubts about the usefulness of social plans MRW. Javier Marza (Assistant General Manager of MRW) to examine and Paco Sosa (Director of External Relations), whether they should be convinced about a franchisee in particular in relation to the social enterprise of the company concerned. This raised the question of the place of social enterprise to reevaluate in MRW strategy and the need had their effects in detail, especially during a period of growth and renewal in the franchise network, and in the mid-term review, with a view to the eventual replacement of the founder, who had always shown a clear lead. All this could present problems for the continuity of the culture of the company.
«Hide

from
Daniel Arenas,
Maria Parareda
Source: Social Enterprise Knowledge Network
22 pages.
Publication Date: Nov 28,, 2006. Prod #: SKE106-PDF-ENG
MRW: Social Enterprise in a franchise network HBR case solution