MSA has a large market research study in order to assess developed for a computer software system for the aerospace and defense companies, the potential demand. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should invest in R & D to improve the technology or build a sales organization.

MSA has a large market research study in order to assess developed for a computer software system for the aerospace and defense companies, the potential demand. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should invest in R & D to improve the technology or build a sales organization.
«Hide

from
Robert J. Dolan
Source: Harvard Business School
31 pages.
Release Date: 19, January 1990. Prod #: 590069-PDF-ENG
MSA: The Software Company – Planning of Product Line AMAPs HBR case solution

[related_post themes="flat"]