The Museum of Fine Arts in Boston and Fleet Financial Group is the Monet in the 20th Century exhibition, sponsored the largest worldwide, in 1998. The event draws a solicitation of a big sponsor, as well as the growth and development of their partnership. Including color exhibits.

The Museum of Fine Arts in Boston and Fleet Financial Group is the Monet in the 20th Century exhibition, sponsored the largest worldwide, in 1998. The event draws a solicitation of a big sponsor, as well as the growth and development of their partnership. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
«Hide

from
Stephen A. Greyser
Source: Harvard Business School
20 pages.
Release date: 01 March, 2002. Prod #: 502 059 PDF-ENG
Museum of Fine Arts Boston / Fleet Financial Group Sponsorship of Monet in the 20th Century HBR case solution