Mustika Ratu is a leading manufacturer of Indonesian health and beauty products and traditional herbal preparations, which began as a modest business, and had become one of Indonesia’s most successful consumer products company. But in May 1998, in response to experience the social, political and economic chaos Indonesia (triggered by the Asian financial crisis of 1997), the capital erupted in a sea of ​​violence. The riots affected almost every company in Indonesia …. Read more »

Mustika Ratu is a leading manufacturer of Indonesian health and beauty products and traditional herbal preparations, which began as a modest business, and had become one of Indonesia’s most successful consumer products company. But in May 1998, in response to experience the social, political and economic chaos Indonesia (triggered by the Asian financial crisis of 1997), the capital erupted in a sea of ​​violence. The riots affected almost every company. Indonesia Mustika Ratu manager must decide whether the design and implementation of a new strategic marketing plan in light of the external environment and a potential decline in sales growth or to remain faithful to the strategies, collected in the past had success.
«Hide

from
Louis Hebert,
Donna Everatt
Source: Ivey Publishing
24 pages.
Release Date: 1 January 1999. Prod #: 99M045-PDF-ENG
Mustika Ratu: Navigating social and economic crisis HBR case solution

[related_post themes="flat"]