Francesco Mutti, owner, CEO and grandson of the founder of Mommy Spa, ran the 113-year-old Parma, Italy-based tomato processing company. Mommy increased sales of? 11 million in 1995 to 185 million? in 2011, without for store brands in a market in which more and more of these deals were. The company is a leader wanted to make sure that mom to move its position in Italy and beyond, in a leadership position in several countries around the world. What was next … Read more »

Francesco Mutti, owner, CEO and grandson of the founder of Mommy Spa, ran the 113-year-old Parma, Italy-based tomato processing company. Mommy increased sales of? 11 million in 1995 to 185 million? in 2011, without for store brands in a market in which more and more of these deals were. The company is a leader wanted to make sure that mom to move its position in Italy and beyond, in a leadership position in several countries around the world. What was laid next to the family and leader of Northern Italy Emilia-Romagna? How would the extremely focused, consensus-solid food in an increasingly competitive, globalized retail landscape?
«Hide

from
Jose B. Alvarez,
Mary L. Shelman,
Carin-Isabel Knoop
Source: Harvard Business School
31 pages.
Release Date: 2 January 2013. Prod #: 513034-PDF-ENG
Mutti SpA HBR case solution

[related_post themes="flat"]