This case study examines Middlestaedt Fabio and his conception, proposal and implementation of My Chevrolet. The Brazilian automotive market in relation to the U.S. and other global markets is explored, such as General Motors and General Motors Brazil. An appendix outlines the outcome of the dispute will be offered, as are teaching notes for use in the classroom.

This case study examines Middlestaedt Fabio and his conception, proposal and implementation of My Chevrolet. The Brazilian automotive market in relation to the U.S. and other global markets is explored, such as General Motors and General Motors Brazil. An appendix outlines the outcome of the dispute will be offered, as are teaching notes for use in the classroom.
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Marcos Hashimoto
Source: Business Horizons
10 pages.
Release Date: 15, March 2013. Prod #: BH524-PDF-ENG
My Chevrolet: A Case Study of the Brazilian innovation and entrepreneurship HBR case solution