This case and its companion, “Centralia Construction Corporation” (UV0345), form the materials for an exercise in role-playing and negotiation. The exercise is a-distributive bargaining situation to negotiate the price for the construction of a building (there are some minor ways for the creation of mutual value). Myerson is the buyer of the building.

This case and its companion, “Centralia Construction Corporation” (UV0345), form the materials for an exercise in role-playing and negotiation. The exercise is a-distributive bargaining situation to negotiate the price for the construction of a building (there are some minor ways for the creation of mutual value). Myerson is the buyer of the building.
This is a Darden case study.
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from
Sherwood C. Frey,
Phil Lederer
Source: Darden School of Business
5 pages.
Release date: 05 April, 1991. Prod #: UV0428-PDF-ENG
Myerson Industries HBR case solution