A large chemical company has developed a new industrial maintenance products for which a marketing program and budget must be prepared. Case requires students to identify the expected demand for retail and industrial customers level elements of the marketing mix and prepare a plan and budget.

A large chemical company has developed a new industrial maintenance products for which a marketing program and budget must be prepared. Case requires students to identify the expected demand for retail and industrial customers level elements of the marketing mix and prepare a plan and budget.
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Richard N. Cardozo
Source: Harvard Business School
3 pages.
Publication Date: Apr 29, 1983. Prod #: 583151-PDF-ENG
National Chemical Corp.: Tiger Tread HBR case solution

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