Describes National Demographics and Lifestyles (NDL), a company based in Colorado, created a database of product “Warranty Registration Card” and sold to mailing lists from this database. The company has burned through more rounds of financing than ever imagined, and its founder must decide whether – and how – to approach their venture backers for more funding. And must decide whether to go or not venture capitalists. Can be used with National Demographics & Lifestyles (B).

Describes National Demographics and Lifestyles (NDL), a company based in Colorado, created a database of product “Warranty Registration Card” and sold to mailing lists from this database. The company has burned through more rounds of financing than ever imagined, and its founder must decide whether – and how – to approach their venture backers for more funding. And must decide whether to go or not venture capitalists. Can be used with National Demographics & Lifestyles (B).
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from
Michael J. Roberts,
Ennis J. Walton
Source: Harvard Business School
24 pages.
Release Date: 02 October, 1987. Prod #: 388043-PDF-ENG
National Demographics & Lifestyles (A) HBR case solution

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