Begins where National Demographics & Lifestyles (A) have ceased, describes the company’s financing and very successfully until 1987. At this point, the founders and venture backers are some difficult decisions about how and when to reap the value they have created. Options include an IPO or sale of the company.

Begins where National Demographics & Lifestyles (A) have ceased, describes the company’s financing and very successfully until 1987. At this point, the founders and venture backers are some difficult decisions about how and when to reap the value they have created. Options include an IPO or sale of the company.
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Michael J. Roberts
Source: Harvard Business School
20 pages.
Publication Date: Jul 11, 1989. Prod #: 390006-PDF-ENG
National Demographics & Lifestyles (B) HBR case solution