This case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969 and developed with environmentally sustainable products and practices that were distributed through a direct sales model. The company was very successful in Brazil, despite the challenging Brazilian economy. Natura had successfully opened up the Mexican and French markets. In 2008, when there. In the U.S. market The case describes the companion … Read more »

This case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969 and developed with environmentally sustainable products and practices that were distributed through a direct sales model. The company was very successful in Brazil, despite the challenging Brazilian economy. Natura had successfully opened up the Mexican and French markets. In 2008, when there. In the U.S. market The case describes the growth of the enterprise, its principles of environmental and social responsibility, its culture and organization, and international expansion until 2008. It describes the U.S. market and the challenges and opportunities that Natura face when it tries to expand in the U.S. would
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from
Bruce McKern,
Leonardo Yamamoto,
Daniela Bouissou,
David W. Hoyt
Source: Stanford Graduate School of Business
41 pages.
Release Date: 20, January 2010. Prod #: IB92-PDF-ENG
Natura: Export Brazilian beauty HBR case solution