The case illustrates the issues and problems that NCsoft Corporation (NCsoft) from 2007. As a leader in online games, NCsoft has the greatest future growth potential within and outside of Korea. The president has to consider a number of questions: What is NCsoft most effective plan for maintaining its top position in Korea and their competitiveness on the world market? How should the company pursue its diversification game offers a small number of important games to other onlin … Read more »

The case illustrates the issues and problems that NCsoft Corporation (NCsoft) from 2007. As a leader in online games, NCsoft has the greatest future growth potential within and outside of Korea. The president has to consider a number of questions: What is NCsoft most effective plan for maintaining its top position in Korea and their competitiveness on the world market? How should the company pursue its diversification game offers a small number of important games to other online game genres, such as casual games? What are the most important factors to consider NCsoft needs to achieve “glocalization” as a basis for building a global online game development and publishing company? What is NCsoft answer to the multiple connection channels and game platforms and the rise of a ubiquitous computing environment be? How should the negative perceptions and treatment side effects of online games? In addition, should prepare as NCsoft, with other industries, the competitors are expected to compete with digital content online games?
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from
Ho Geun Lee,
Sang-Hoon Lee,
Hyung-Jin Kim
Source: Ivey Publishing
27 pages.
Release Date: 26 March 2008. Prod #: 907M61-PDF-ENG
NCsoft Corporation HBR case solution

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