This case examines a planned marketing joint venture to introduce the Neilson brand chocolate bars Mexican consumers. Pepsico Foods Mexican subsidiary – Maintenance already 450,000 retail stores – has proposed a joint branding agreement. Alternative distribution agreements are Neilson would allow you greater control over its name, at the expense of slower market access. (A continuation of this case with the same title, 995G04 case.)

This case examines a planned marketing joint venture to introduce the Neilson brand chocolate bars Mexican consumers. Pepsico Foods Mexican subsidiary – Maintenance already 450,000 retail stores – has proposed a joint branding agreement. Alternative distribution agreements are Neilson would allow you greater control over its name, at the expense of slower market access. (A continuation of this case with the same title, 995G04 case.)
«Hide

from
Paul W. Beamish,
C. Bud Johnston,
Gayle Duncan,
Shari Ann Wortel
Source: Ivey Publishing
16 pages.
Release Date: 04 March, 1995. Prod #: 995G03-PDF-ENG
Neilson International in Mexico (A) HBR case solution

[related_post themes="flat"]