Introduce investigated a proposed joint marketing venture, Neilson brand chocolate bars Mexican consumers. Pepsico Foods Mexican subsidiary – Maintenance already 450,000 retail stores – has proposed a joint branding agreement. Alternative distribution arrangements were available that would allow you greater control over its name, at the expense of slower market access Neilson.

Introduce investigated a proposed joint marketing venture, Neilson brand chocolate bars Mexican consumers. Pepsico Foods Mexican subsidiary – Maintenance already 450,000 retail stores – has proposed a joint branding agreement. Alternative distribution arrangements were available that would allow you greater control over its name, at the expense of slower market access Neilson.
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from
Paul W. Beamish,
C. Bud Johnston,
Gayle Duncan,
Shari Ann Wortel
Source: Ivey Publishing
16 pages.
Release date: 06 February, 1995. Prod #: 95G003-PDF-ENG
Neilson International in Mexico (A) HBR case solution

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