In April 2008 Paul Bulcke took over as CEO of the world’s largest food and beverage company. His predecessor, Peter Brabeck had, 12 years delivered excellent results, while the firm to a new vision of health, nutrition and wellness. Bulcke challenge was to execute the vision quickly and deliver the organic growth and improved margins necessary to fulfill the “Nestle model.”

In April 2008 Paul Bulcke took over as CEO of the world’s largest food and beverage company. His predecessor, Peter Brabeck had, 12 years delivered excellent results, while the firm to a new vision of health, nutrition and wellness. Bulcke challenge was to execute the vision quickly and deliver the organic growth and improved margins necessary to fulfill the “Nestle model.”
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from
David E. Bell
Mary Shelman
Source: Harvard Business School
37 pages.
Release Date: 7 November 2008. Prod #: 509001-PDF-ENG
Nestle HBR case solution