Nestle, a multinational, was strong throughout the world by many groups, including consumers, religious institutions, health organizations, the media and politicians who criticized their marketing practices for the sale of infant formula powder in developing countries. Asked the case details of the controversy, including consumer boycotts in the United States, the opportunities top management at the end of 1978.

Nestle, a multinational, was strong throughout the world by many groups, including consumers, religious institutions, health organizations, the media and politicians who criticized their marketing practices for the sale of infant formula powder in developing countries. Asked the case details of the controversy, including consumer boycotts in the United States, the opportunities top management at the end of 1978.
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from
Michael R. Pearce
Source: Ivey Publishing
37 pages.
Release Date: 1 January 1981. Prod #: W81001-PDF-ENG
Nestle and the infant formula controversy A HBR case solution