Nestle Co. ‘s refrigerated foods division very successfully its Contadina brand pasta and sauces started. The new product has reached nearly $ 100 million in sales in three years. The division now takes into account an extension in the pizza line. This case provides a detailed look at the use of simulated markets a new product forecasting the potential.

Nestle Co. ‘s refrigerated foods division very successfully its Contadina brand pasta and sauces started. The new product has reached nearly $ 100 million in sales in three years. The division now takes into account an extension in the pizza line. This case provides a detailed look at the use of simulated markets a new product forecasting the potential.
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from
V. Kasturi Rangan,
Marie Bell
Source: HBS Premier Case Collection
36 pages.
Publication Date: Oct 28, 1994. Prod #: 595 035 PDF-ENG
Nestle refrigerated foods: Contadina Pasta & Pizza (A) HBR case solution