In any large company, group of creative individuals to organize themselves, to explore and develop ideas that they are very committed. These collaborative networks often involve away customers and others outside the company. Take for example the car manufacturer BMW, which posts many technical challenges on its website so that customers and companies to network designers and collaborate on the development of various features of the future cars. Collaborative innovation is now extended from the real … Read more »

In any large company, group of creative individuals to organize themselves, to explore and develop ideas that they are very committed. These collaborative networks often involve away customers and others outside the company. Take for example the car manufacturer BMW, which posts many technical challenges on its website so that customers and companies to network designers and collaborate on the development of various features of the future cars. Collaborative innovation is now extended from the realm of idea generation and product development to the nature of the business. In fact, some companies have their entire business models on collaborative networks. The classic example is Wikipedia, the free online encyclopedia, to write on a swarm of people to edit and fact check the information listed in their entries based. Collected by the authors, this “swarm company” where the e-business hype stopped, with one crucial difference: e-business were primarily with eyeballs (as possible, getting as many people to visit a particular website, to) affected, while Swarm companies strive primarily to create a real value for the swarm. As companies such as BMW, IBM, Novartis and others discover swarm businesses require a completely new corporate mindset. Specifically, the advantages of swarm intelligence, innovation, companies must (1) to power by giving it away, (2) to harvest together with the flock, and (3) to focus on the swarm, not to make money . Although these principles differ from the traditional ways of doing business in a number of fundamental ways, they are crucial for the companies in this emerging era of closer cooperation between innovators to succeed both inside and outside the organization.
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from
Peter Gloor,
Scott M. Cooper
Source: MIT Sloan Management Review
6 pages.
Release date: 01 April 2007. Prod #: SMR246-PDF-ENG
New Principles of a Swarm Business HBR case solution

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