Business Fundamentals are collections of Harvard Business School background materials, which HBS courses and supplemented by self-study aids. This collection includes five background information, a Harvard Business School case study and an article each of the Harvard Business Review, California Management Review and Business Horizons. The collection includes tools, principles, and problems with the design and management of new product development connected. Included are: “The New Produ … Read More»

Business Fundamentals are collections of Harvard Business School background materials, which HBS courses and supplemented by self-study aids. This collection includes five background information, a Harvard Business School case study and an article each of the Harvard Business Review, California Management Review and Business Horizons. The collection includes tools, principles, and problems with the design and management of new product development connected. Included are: “The New Product Development Imperative”, “Product Development: A Customer-approach”, “Note on Lead User Research,” “New Product Marketing: Common Mistakes,” “Defining next-generation products: an insight,” “Developing products on Internet time”, “IDEO Product Development” and “Product rejuvenation:. a less risky alternative to product innovation” Each article is a summary, an outline, learning objectives, and a series of questions, ideas and exercises ahead.
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Conrad Berenson,
Marco Iansiti,
Thomas J. Kosnik,
V. Kasturi Rangan,
Stefan Thomke,
Gary S. Lynn,
Iris Mohr-Jackson,
Behnam Tabrizi,
Rick Walleigh,
Steven C. Wheelwright,
Alan MacCormack
168 pages.
Release date: 06 March, 2002. Prod #: 9896-ENG-SBB
New Product Development, Business Fundamentals Series (2nd Edition) HBR case solution

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