In March 1998, Hongkong Telecom Interactive Multimedia Services (IMS) unit has the world’s first commercial video-on-demand (VOD) system. Worldwide interest resulting from the reaction of the world’s first commercial VOD system – an expensive high-tech service for which consumer demand yet to be proven – and the introduction of the first generation of interactive television (iTV) systems. In under the new technology on the market, such as IMS was going about generating demand for … Read more »

In March 1998, Hongkong Telecom Interactive Multimedia Services (IMS) unit has the world’s first commercial video-on-demand (VOD) system. Worldwide interest resulting from the reaction of the world’s first commercial VOD system – an expensive high-tech service for which consumer demand yet to be proven – and the introduction of the first generation of interactive television (iTV) systems. In under the new technology on the market, such as IMS was to go about generating demand for the service, and how could they predicted technological acceptance in the marketplace? What was the role of government in regulating the new environment? And what issues were connected with such a large and long-term investments?
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from
Peter Lovelock
Source: University of Hong Kong
19 pages.
Release Date: 1 January 1998. Prod #: HKU011-PDF-ENG
New technologies, new markets, the introduction of Hong Kong Telecom video-on-demand solution HBR case