With very few exceptions, established premium manufacturers eventually begin to market share and profitability to new, dynamic competitors lose. These companies are responding by focusing on their old strategy of success without regard to changes in the market. This is what the Swiss watch industry happens to Swatch CEO Nicolas G. Hayek turned it over. This case analyzes Hayek’s commitment to change, his innovative vision, his charismatic leadership, his alignment strategies and measures the h … Read more »

With very few exceptions, established premium manufacturers eventually begin to market share and profitability to new, dynamic competitors lose. These companies are responding by focusing on their old strategy of success without regard to changes in the market. This is what the Swiss watch industry happens to Swatch CEO Nicolas G. Hayek turned it over. This case analyzes Hayek’s commitment to change, his innovative vision, his charismatic leadership, his alignment strategies and the measures he took to align the organization to the new vision.
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from
John J. Gabarro,
Dominik E.D. Zehnder
Source: Harvard Business School
30 pages.
Publication Date: Jun 17, 1994. Prod #: 495005-PDF-ENG
Nicolas G. Hayek HBR case solution