Describes the history of Nike, the strategy and the industry in which it competes. The teaching is to ask students to identify and evaluate Nike economic / technical strategy.

Describes the history of Nike, the strategy and the industry in which it competes. The teaching is to ask students to identify and evaluate Nike economic / technical strategy.
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David B. Yoffie
Source: Harvard Business School
25 pages.
Release Date: 16 May 1991. Prod #: 391 238 PDF-ENG
Nike (A) (Condensed) HBR case solution