In 1998, Nike slowed earnings and sales growth. Administration faced new competition from Adidas. This case, the student asks the various strategies (including diversification into sports equipment) followed by Nike to check corporate revive growth.

In 1998, Nike slowed earnings and sales growth. Administration faced new competition from Adidas. This case, the student asks the various strategies (including diversification into sports equipment) followed by Nike to check corporate revive growth.
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John A. Quelch
Source: Harvard Business School
8 pages.
Release Date: 11 March 1998. Prod #: 598 119 PDF-ENG
Nike, Inc. in the 1990s (C) HBR case solution

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