The Hong Kong brand Nin Jiom was popularly known in the area by its flagship product Pei Pa Koa Cough Syrup. It was through the mass of profitable sales of such over-the-counter traditional Chinese medicine (TCM) that Nin Jiom thrived through decades of history. From the early 2000s the rapidly modernizing consumer culture in Hong Kong and the Hong Kong government called for new guidelines TCM manufacturers of TCM products to a constantly changing business environment. Nin Jiom is at … Read more »

The Hong Kong brand Nin Jiom was popularly known in the area by its flagship product Pei Pa Koa Cough Syrup. It was through the mass of profitable sales of such over-the-counter traditional Chinese medicine (TCM) that Nin Jiom thrived through decades of history. From the early 2000s the rapidly modernizing consumer culture in Hong Kong and the Hong Kong government called for new guidelines TCM manufacturers of TCM products to a constantly changing business environment. Nin Jiom attention to this, it deserves an annual turnover of several hundred million Hong Kong dollars from the early 2000s. The company was able to further expand overseas and in the Mainland. As Nin Jiom products fit into a time when the Hong Kong government and the Hong Kong TCM and Western public attention more than before? How has the company managed to maintain its success as a brand TCM in modern Hong Kong?
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from
Bennett Yim,
Vincent Mak
Source: University of Hong Kong
8 pages.
Release Date: 19, March 2004. Prod #: HKU305-PDF-ENG
Nin Jiom: Selling Traditional Chinese medicine in modern Hong Kong HBR case solution