In 2003, Nokia was the dominant manufacturer of cell phones all over the world. It had more than twice the global mobile phone market share of its closest competitor Motorola. While in a position of strength in 2003, the company faced major challenges in the immediate future. For example, the so-called third generation (3G) mobile technology, a slow and uncertain arrival consumer reception. In addition, there was uncertainty about would dominate what kind of 3G technology. Maybe a big … Read more »

In 2003, Nokia was the dominant manufacturer of cell phones all over the world. It had more than twice the global mobile phone market share of its closest competitor Motorola. While in a position of strength in 2003, the company faced major challenges in the immediate future. For example, the so-called third generation (3G) mobile technology, a slow and uncertain arrival consumer reception. In addition, there was uncertainty about would dominate what kind of 3G technology. However, perhaps a larger strategic issue for Nokia, was his plan for its operating system. In the past, other mobile phone maker Nokia were ready to take on the most popular mobile operating system. By 2003, however, Microsoft has entered the market with its own mobile operating system. As mobile devices become more robust, such as inclusion of web-enabled phones with PDAs, the importance of mobile operating systems is increasing. How can Nokia with the entry of the extremely well-funded fight Microsoft in its core market?
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from
Robert A. Burgelman,
Philip Meza
Source: Stanford Graduate School of Business
23 pages.
Publication Date: Jun 25, 2003. Prod #: SM113-PDF-ENG
Beyond Nokia 2003: A Mobile gatekeeper? HBR case solution