Aaron Kennedy, Noodles & Co. has successfully grown from a single global food stall, a chain of 58 restaurants in six states in seven years. Given the increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He needs to develop a growth strategy with which to achieve these goals Noodles & Co., aggressive and maintain the company’s unique culture. Kennedy must decide among several alternative growth strategies, with a particular emphasi … Read more »

Aaron Kennedy, Noodles & Co. has successfully grown from a single global food stall, a chain of 58 restaurants in six states in seven years. Given the increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He needs to develop a growth strategy with which to achieve these goals Noodles & Co., aggressive and maintain the company’s unique culture. Kennedy must decide, with a particular focus on the decision whether franchise under several alternative growth strategies. Including color exhibits.
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Linda A. Cyr
Source: Harvard Business School
31 pages.
Release Date: 28, March 2003. Prod #: 803174-PDF-ENG
Noodles & Co. HBR case solution