Nopane is a proprietary drug, which sold in much of the United States. It has a significant competition. The brand manager makes an attempt to determine whether ad copy should emotionally-based or rational-based. The data and associated results of the regression are included in the price. Useful for an introductory course in statistics, market research or regression analysis.

Nopane is a proprietary drug, which sold in much of the United States. It has a significant competition. The brand manager makes an attempt to determine whether ad copy should emotionally-based or rational-based. The data and associated results of the regression are included in the price. Useful for an introductory course in statistics, market research or regression analysis.
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from
David E. Bell
Source: Harvard Business School
4 pages.
Publication Date: Oct 26, 1992. Prod #: 893005-PDF-ENG
Nopane Advertising Strategy HBR case solution

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