Customers need and want information to make decisions about where to shop and what to buy help. Retail marketers need and want to patronize customers incentives to buy from them and create, they are created and maintained by images, ideas, thoughts and feelings that customers have about yourself and about relevant competing retailers and their offers. The purpose of this note is to discuss several key elements of information exchange between the merchant and the customer. It includes … Read more »

Customers need and want information to make decisions about where to shop and what to buy help. Retail marketers need and want to patronize customers incentives to buy from them and create, they are created and maintained by images, ideas, thoughts and feelings that customers have about yourself and about relevant competing retailers and their offers. The purpose of this note is to discuss several key elements of information exchange between the merchant and the customer. It includes the many activities retailers undertake to patronize incentives and how to buy the provision of information on location, hours, easy parking, products made, prices, and so on, and provide the opportunities express customers to this information.

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Michael R. Pearce
39 pages.
Publication Date: Oct 28, 2005. Prod #: 905A10-PDF-ENG
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