Reviews Everett Rogers’ Five Factors of product adoption. These factors explain why some products diffuse rapidly and some slowly or not at all.

Reviews Everett Rogers’ Five Factors of product adoption. These factors explain why some products diffuse rapidly and some slowly or not at all.
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John T. Gourville
6 pages.
Release Date: 03 May, 2005. Prod #: 505075-PDF-ENG
Note on Innovation Diffusion: Rogers’ Five Factors HBR case solution

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