Describes the problems in defining “markets” for the purpose of 1) the development of competitive strategies, involved 2) measurement of market share, and 3) the assessment of the level of competition. The primary focus is on strategic planning – in particular the issues of delimitation of the served market for a business unit and identify potential segments within this group.

Describes the problems in defining “markets” for the purpose of 1) the development of competitive strategies, involved 2) measurement of market share, and 3) the assessment of the level of competition. The primary focus is on strategic planning -. In particular, the issues of delimitation of the served market for a business unit and identify potential segments within it
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Robert D. Buzzell
22 pages.
Release Date: 1 October 1978. Prod #: 579083-PDF-ENG
Notice on market definition and segmentation HBR case solution