This note contains some general perspective on the neuromarketing field, with a discussion of the current practices and future directions.

This note contains some general perspective on the neuromarketing field, with a discussion of the current practices and future directions.
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Uma R. Karmarkar
4 pages.
Release Date: 19, September 2011. Prod #: 512031-PDF-ENG
Note on neuromarketing HBR case solution

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