Demonstrates how to know the “money mechanics” of the company is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate and bottling perspectives and examines the importance of the franchise system. Taught “Predicting Competitive Behavior” competition and strategy, of course, and should be taught in conjunction with Coca-Cola vs. Pepsi-Cola (A) in the section entitled, (B) and (C).

Demonstrates how to know the “money mechanics” of the company is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate and bottling perspectives and examines the importance of the franchise system. Taught “Predicting Competitive Behavior” competition and strategy, of course, and should be taught in conjunction with Coca-Cola vs. Pepsi-Cola (A) in the section entitled, (B) and (C).
«Hide

from
Andrall E. Pearson,
Constance L. Irwin
16 pages.
Publication Date: Jan 16, 1987. Prod #: 387107-PDF-ENG
Note on the U.S. soft drink industry in 1986 HBR case solution