Novasys has developed a new medical device and method for the treatment of female stress incontinence, which is cheaper and can be performed in physicians’ offices. Despite the approval by the FDA, the American Medical Association has not prepared to authorize the product for a refund. The case deals with the company struggle to get a refund.

Novasys has developed a new medical device and method for the treatment of female stress incontinence, which is cheaper and can be performed in physicians’ offices. Despite the approval by the FDA, the American Medical Association has not prepared to authorize the product for a refund. The case deals with the company struggle to get a refund.
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from
Richard G. Hamermesh,
Lauren Barley
Source: Harvard Business School
29 pages.
Release Date: 16 September 2009. Prod #: 810027-PDF-ENG
Novasys Medical HBR case solution

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